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The Arts House has updated its strategic direction and branding for the next 5 years, which needs to be conveyed all stakeholders and audiences. Its branding as a home to writers, writings and ideas needs to be enhanced and reach out to wider audiences. The Arts House is celebrating its 10th anniversary with a two-week programme from 26 Mar – 6 Apr 2014 and audiences are not yet aware of this event. The Arts House Turns 10 will be the first in a series of programmes since the rebranding exercise.